Saturday, January 16, 2010

10 Key Tasks for Website

Establish a Baseline
If you're going to show the impact you've made on your organization's web sites, you'll need a point of comparison to start from.

Capture All
Improvement of any website surely has a process, which means that one starts improving the website and the site starts improving. Each footstep of the improvement needs to be observed. Taking the screen shots for the website helps, so one should take as many screens hots as possible. Taking the screen shots for page ranks in search engines for the keywords also helps to show the improvement.

If the website is coded, it is really a good practice to take the screen shot of the source code, to show how cleaner it gets while in the process of improvement. The cleaner code and also, the validations should not be avoided. Taking screens for those also shows that how it improved for each during the improvement process.

The Speed of the web page can not be avoided as well. The speed of the web page can also be tested by running it over the load tester. That helps you show how greatly the speed could improve.

Usability Testing
Run the tests using the tools like 'guerrilla' on your site with family and friends or with the employees. Take the video results from there. This would actually help establishing the baseline of the usability of your website. Moreover, this would also help one to become familiar with identifying some usability-related quick wins.

Site Monitoring
One should set up the target and conversion funnels in analytic tool, which is very easy using Google! Analytic. One should always monitor the up-time of the website which is possible using other tools available as open source. Set up the site for free search engine keyword rank tracking tool so that you can see how your site is performing over time.

Quick Wins
Establish yourself as someone who gets things done and start making an impact by getting some easy fixes under your belt.

A/B Testing
Set up a quick A/B test on a popular page (not necessarily your home page; find one that's easier to make changes to) and share the results internally. Stakeholders would always prefer data-driven decision making.

Identify Underutilized Pages
Often it is observed that some of the pages of the site are very much underutilized. To get them up to mark and to get them at a place where users would want to go there is a goal. One should add some newsletters or promotional area to attract users to go from highly-trafficked web pages to the underutilized pages. Also, adding the pages into sitemap don’t hurt. Adding some call-to-action would be the one sentence argument for what it’s worth.

It is always a useful pointer that the footer of the site should contains all the media URLs and the pages of the site that are underutilized. The other important destinations should not be avoided as well.

Review Automated Emails
When someone sign up for the new account or forget the password, it is always a good practice to make the automated emails be useful. They could be made more user friendly and easy to guide through the process. Also, one can make the email link to the useful pages of the website.

Learn Your Site
Go through the whole website and if not most of the pages of the website. Look for the Navigation as well as IA Issues. Sign up for the newsletter or create the registrations for the site and check the details are being portrayed well or not. Also, check with the team members and talk to the stakeholders about learning the history of the site and the reasons for certain design decisions.

Know Your Popular Pages
Review the most popular landing pages on your site, especially the ones with the highest bounce rate. Are there any obvious quick fixes that can be made?
Read through the content on these pages — chances are there are readability improvements to be had, if not grammatical and typographical errors to be fixed.

Team Email Address
Set up a general web team email address and use this for creating accounts with any online tools and services. Start encouraging internal employees to use this address for web requests and inquiries. Add it to your email signature.

Record Accomplishments
Start keeping a record of everything that you do. This makes it much easier at annual review time. A good way to ensure you do this is to send a weekly update of your accomplishments for that week and goals for the next to your supervisor. They'll love this.


kelvinklison on November 28, 2010 at 9:06 PM said...
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